When you are in Japan, you must have seen those fresh looking different Japanese and other cuisines displaying in the restaurant window. Many times, you may be attracted with the alluring look of those dishes before placing your order. You may be amazed to know those the foods displaying in the restaurant window for months after months are not real food. These are actually plastic food display of Japan that looks exactly same as the real foods. Now following the footstep of Japan, South Korea has also started to manufacture the plastic food but in terms of perfection and realistic look, no other country can compete with the dexterity of Japanese art of sampuru.
A glimpse on the Japanese fake food
Fake food is a kind of marketing trick for building the communication gap between the food lovers and the chefs. This plastic food display has often been seen as the food samples in the restaurant displaying in front of or inside of the restaurant and these are used as the menu card where the customers choose their dishes by visualizing them. In this process, the customers, in one hand, get to know what they are going to order by seeing the replica food, on the order hand displaying these food props, the restaurant owners can draw more customers towards their restaurants as these foods look so real and alluring that people cannot resist their culinary desires once they see them.
Materials used in the replica food
Fake food is usually known as plastic food as they are made of using plastic. Polyvinyl chloride or PVC is used for making the mold along with adding colors so that they look as the real food. In earlier days, fake food was begun to be manufactured by using wax. By keeping in mind the longevity and realistic look, plastic, especially polyvinyl chloride have been started to use. Whatever be the material, the real art of the novelty food of Japan depends on the craftsmanship of the manufacturers since it take quite long time to make one Japanese plastic food.
The birthplace of Japanese fake food
In Japan, Gujo-hachiman is known as the birthplace of plastic food as in this place first time Japanese food models were produced by Takizo Iwasaki. Later on, he founded the food prop factory here thinking about the popular way of communicating between the non-Japanese food lovers and the restaurant owners. After Iwasaki’s invention, the fake food industry in Japan has experienced a rapid growth.
The potential use of Japanese fake food
- As a marketing tool: Japanese food models are greatly used in the restaurants for displaying dishes so that the customers can get the idea about food size, quantity and ingredients from the display. Undoubtedly, it is a great marketing tool in the restaurant industry.
- As a toy: Since 2006, a popular use of the Japanese fake food started as using it as toy. A toy named Konapun became immensely popular where you need to make fake food props by mixing toy ingredients such as flours and water.
- As art: The art of manufacturing fake food display is quite popular in Japan where they show their craftsmanship to produce such replica food.